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Privacy Policy

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This privacy notice tells you what to expect us to do with your personal information.

  • Contact details

  • What information we collect, use, and why

  • Lawful bases and data protection rights

  • Where we get personal information from

  • How long we keep information

  • Who we share information with

  • How to complain

 

Contact details
Post: 128 Sycamore Crescent, Gun Hill, COVENTRY, CV7 8HG, GB
Email: info@amazinglittletrains.com
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:

  • Names and contact details

  • Addresses

  • Purchase or account history

  • Payment details (including card or bank information for transfers and direct debits) (We do not store any financial details on our computers. Credit/Debit card details for online payments are encrypted by our third party processor (Wix))

  • Information relating to loyalty programmes

  • Information relating to compliments or complaints

We collect or use the following information for the operation of customer accounts and guarantees:

  • Names and contact details

  • Addresses

  • Purchase history

  • Marketing preferences

We collect or use the following information for service updates or marketing purposes:

  • Names and contact details

  • Marketing preferences

We collect or use the following personal information for dealing with queries, complaints or claims:

  • Names and contact details

  • Address

  • Account information

  • Purchase or service history

Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website. Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

  • Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.

  • Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.

  • Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.

  • Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.

  • Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.

  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.

  • Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.

If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Our lawful bases for collecting or using personal information for legal requirements are:
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Where we get personal information from
Directly from you
How long we keep information
We only hold your personal data for the purpose of your transaction plus a period of sixty months, unless you ask to be forgotten in which case your data will be removed within 28 days. The consequences should you choose to withhold data or ask us to remove it from our records: If you do not agree to our processing of your personal data, we may not be able to make information or offers available to you and be unable to help with after sales service or warranties.
For membership purposes, we hold your personal information until you request deletion of your account which can be done via email or post using the details at the top of this privacy policy. 
Who we share information with
Data processors
Wix 
This data processor does the following activities for us: They process payment by debit/credit card.
Paypal
This data processor does the following activities for us: They process payment by an individual's paypal acccount.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:           
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

Automated decision making

We do not use any automated decision-making tools in any of our processing.

The management of data protection at ALT

The company will nominate a Director to be accountable for data protection.

The current nominee is Lorraine Hartles-Spencer, Director, who can be contacted by email at info@amazinglittletrains.com. We will respond to any request within 7 days.

Last updated: 20 January 2025

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